Faculty/Staff Directory
Samantha Schanz
Part-Time Instructor
| Office Hours: | Mon-Fri 11am-1pm |
| Locations: (Campus & Office) |
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| Syllabi: | |
| Teaching and Research Interests: | My teaching and research interests center on the intersection of psychology, behavioral science, and marketing, with a focus on how individuals think, decide, and act within complex social and consumer environments. I am particularly interested in applying cognitive, social, and developmental psychology to real-world contexts, including decision-making, perception, motivation, and behavior change. My work emphasizes the practical application of psychological principles to understand consumer behavior, brand perception, and communication strategies, while also exploring broader themes such as identity, learning, and interpersonal dynamics. In the classroom, I aim to create an engaging and applied learning environment that connects theory to practice, equipping students with the ability to critically analyze human behavior and apply psychological insights across academic, professional, and everyday settings. |
| Courses: | PSYC 1101: Introduction to Psychology |
| Education: (All institutions attended and degrees or credentials earned) | M.S. Psychology | Southern New Hampshire University B.A. Mass Communication (Marketing & Advertising Concentration) | Georgia College & State University Certified Generative AI Expert™ | Focus: AI in Marketing & Consumer Behavior | Blockchain Council Content Marketing Certification | HubSpot |
| Publications and Scholarships: (Last 5 Years) | N/A |
| Awards and Honors: | Presidential Member of Sigma Alpha Pi - National Society of Leadership and Success Delta Mu Delta - International Honor Society in Business. |
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