Brand Guide


Use the official university colors across all platforms. These colors should be the most prominent.

Color Palette

Color name HEX code Pantone sRGB
White FFFFFF 000c 255, 255, 255

Light gray

C9CED1 428c 201, 206, 209
Gray B0B6BB 429c 176, 183, 188
MGA purple 633393 267c 99, 51, 147
Dark purple 42337E 2685c 66, 51, 126
Black 000000 Black 6 C 0, 0, 0

Web Fonts

Type Hierarchy


Font and Size Text Example
Proxima Nova Bold 3.6rem

Example of a Page Layout

Montserrat Regular 1.6rem Body text should be at least 1.6rem or 16px. Text should always be responsive, which means the reader can zoom in on the device or browser they are using and the text will still be readable without having to scroll horizontally. 
Montserrat Regular 1.8rem
"A blockquote can be used to break up the body text and emphasize a quote."
Montserrat Regular 1.6rem It is best to use easily understandable wording for most content on the MGA website and avoid jargon for new visitors. The exception includes pages dedicated to specific programs, academic topics, and other subjects that must use technical terminology to convey its meaning clearly. 
Proxima Nova Bold 3.0rem

Tips on Subheadings

Montserrat Regular 1.6rem Subheadings should be short and clearly summarize the body text that follows. Headings must be used in order of content (subheading for the H2 section will use H3, then H4, and so on) and should not be skipped. 
  • Bullet lists should be sized as 1.6rem or 16px, same as the body text
  • Bullet lists should not be used as a header
  • For exceptions, please reach out to  for clarification
  1. Numbered lists should be sized as 1.6rem or 16px, same as the body text
  2. Numbered lists should not be used a header
  3. For exceptions, please reach out to  for clarification


The University's logo should be visible on every page and direct visitors to the home page when clicked on the website. For printed applications, ensure that the logo is of high quality and is not distorted in any way.


Names


Templates


Website

For strategy and creative consultation for a website, reach out to marketing@mga.edu

For technical questions about the website CMS, refer to Cascade User Resources